![]() The reasons I don't do that are exactly that I do not want to be "forced" to continue working (even if I currently enjoy working, I know I won't forever) well into old age, and I have realistic hope that I will be able to retire within a few more years (I am in my early 40's now). I could have a bigger house, a bigger car, travel more. I've been living a comfortable life, but well below my means. (That last paragraph is awfully generic, but until such time that we invent time machines, a very important one.) Stop smoking now, stop drinking now (or at least moderate a lot), talk to a doctor on a regular basis, take care of your teeth (really). Health: everything truly and rapidly gets worse once you're 50. Find at least one activity to enjoy on at least a weekly basis, travel (even if it's close to home), go for walks, spend time with your loved ones. You might not make it (see 'health' below). Leisure: don't put off things you truly want to do until some unspecified later date. Be knowledgeable/reliable instead of trendy. That doesn't mean you can stop learning: remaining up-to-date on relevant skills is important, but 'relevant' does a lot of heavy lifting there. However, outside of 'fashionable tech' there is an entire world where you can make a comfortable living and nobody cares about your age. Accept that you're not going to be a hotshot coder/consultant/whatever forever. A content analysis of open-ended questions identified eight reasons for why consumers prefer live streaming shopping over regular online shopping.Not quite in my 60s just yet, but close. We found that hedonic motivation is positively related to celebrity-based intention and utilitarian motivation is positively related to product-based intention. Based on prior research related to live streaming and consumer motivation theories, we examined the relationships between hedonic and utilitarian motivations and shopping intention. Live streaming shopping can happen in two ways: live streaming embedded in e-commerce, or e-commerce integrated into live streaming. In this paper, we examine live streaming shopping, conceptualizing it as a type of online shopping that incorporates real-time social interaction. A content analysis of open-ended questions identified eight reasons for why consumers prefer live streaming shopping over regular online shopping.ĪB - Watching live streams as part of the online shopping experience is a relatively new phenomenon. ![]() N2 - Watching live streams as part of the online shopping experience is a relatively new phenomenon. © 2018 Association for Computing Machinery. T1 - Utilitarian and hedonic motivations for live streaming shopping ![]()
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